FRONTLINE
"The Persuaders" - Preview
An inside look at the business and science of selling us on what we want.
An inside look at the business and science of selling us on what we want.
Airs Tuesday, December 4, 2012 at 10:00 p.m. ET/PT. Check your local listings.
Examining what Paulson and Bernanke didn't see, couldn't stop and weren't able to fix.