Washington State University unveils newest apple variety name

WSU announced that it has settled on Sunflare for its new WA 64 apple variety. (Courtesy of WSU)
WA-64, a new apple under development through Washington State University’s apple breeding program, will be called Sunflare, the university announced Tuesday.
WSU apple breeder Kate Evans announced the name during a session at the annual meeting of the Washington State Tree Fruit Association in Yakima.
Sunflare was chosen out of five possible names, which came from more than 15,000 submitted through a name contest the university launched this past spring.
Ryan Escarcega, a 49-year-old food service salesperson and chef from Centralia, submitted the winning name. In a WSU news release, Escarcega said Sunflare was inspired by the variety’s bright hues as well as the powerful solar storms that sparked northern lights visible across North America this spring.
Three focus groups narrowed the five names to two, said Jeremy K. Tamsen, director of innovation and commercialization for WSU. WSU chose Sunflare after it found the other preferred name would be more difficult to trademark. The trademark is separate from the registered plant patent WSU secured for the apple last year.
Sunflare was developed in 1998. WSU pursued further development for the apple variety over the past two decades because it showed good eating and storage quality. Research from WSU and the Washington Tree Fruit Commission found that the apple does not brown and, when kept in cold storage, maintains quality even after several months.
Developers describe WA 64 as crisper and juicier than Cripps Pink and slightly less crisp and juicy than Honeycrisp, with a sweetness and acidity that falls between the two varieties. The apple is a bicolored symmetrical fruit with a pink/red blush on a yellow background.
Trees are expected to be widely available to growers by 2026 and Sunflare is expected to appear in grocery stores by 2029, according to an earlier WSU announcement. The apple will be grown and produced exclusively in Washington orchards.
It will be WSU’s second new apple launch in a decade, after the 2019 debut of Cosmic Crisp. In just five years, thanks partly to a strong marketing campaign and robust planting, Cosmic Crisp has grown to be one of the state’s highest-volume varieties.