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# The NOW Cars
- URL: https://www.cascadepbs.org/show/the-last-independent-automaker/episode/the-now-cars-thqjqo/
- Published: 2025-04-29T20:10:21.000Z
- Updated: 2025-08-22T06:16:18.000Z
- Description: American Motors changes its public image and turns to sportier "muscle cars."
- Author: Cascade PBS Staff
- Tags: The Last Independent Automaker, Season 1, Episode 102, #ZZZ_Episode_90a4f632-f5ac-4050-a5fe-07fd0815178b, #episode, #ZZZ_Show_5522254a-c90e-4caa-a1b7-460381c93ccc, #geo-us, #v1.16

After saving American Motors, president George Romney launches a career in politics. His successor takes AMC upmarket, but struggles to capture young baby boomers who want faster, sportier “muscle cars.” In response, the company makes big changes to its products and public image.