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# How companies are using AI to make you spend more money
- URL: https://www.cascadepbs.org/show/newshour/extras/price-gouging-1794437277/
- Published: 2026-11-12T01:15:23.000Z
- Updated: 2026-11-12T02:01:06.000Z
- Description: How companies are using AI to make you spend more money
- Author: Cascade PBS Staff
- Tags: PBS News Hour, #ZZZ_Show_fe87d6dc-6a0c-4ffb-800c-e787276ea730, #v1.7, #ZZZ_Extra_dd0ea1e4-a69f-4506-b35f-899728f63ebb, #extra

Companies have always tried to maximize profits, but now there are a host of sophisticated tools to determine the prices of the goods and services they sell. At a time when so many Americans are frustrated with rising costs, those tools are under greater scrutiny. Economics correspondent Paul Solman explains how that technology is transforming the prices we pay.