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# Meet the 'Puff Daddy' of Cotton
- URL: https://www.cascadepbs.org/show/human-footprint/extras/meet-the-puff-daddy-of-cotton-4vxmuv/
- Published: 2024-04-02T22:51:32.000Z
- Updated: 2025-08-20T18:46:48.000Z
- Description: Shane visits Julius Tillery's cotton farm to learn about the legacy behind the brand.
- Author: Cascade PBS Staff
- Tags: Human Footprint, #ZZZ_Show_920c28e7-cc8d-4bd4-a6a1-1d54d80cf6c8, #geo-us, #v1.7, #ZZZ_Extra_8eec0616-17b0-47a0-9a19-ae538e3b3967, #extra

Shane’s journey begins in North Carolina, where Julius Tillery – a.k.a. “The Puff Daddy of Cotton” – is a 5th-generation Black cotton farmer. Julius and Shane dig into the rich soils that underlie the “Black Belt,” a broad swath of the South that formed the heart of the U.S. cotton industry.